I never planned to build an app. I am a doctor. I know how to read a protocol, follow instructions, manage complexity. I have done it professionally for years. And yet, sitting on my kitchen floor surrounded by printed sheets from three different clinics, medication boxes with handwritten notes, and a calendar that no longer...Read More

By Dr. Caroline Fiddler  |  GP, IVF Patient, Co-founder of CycleGuide I still remember the night I realised I had taken my morning medication twice. I sat on the bathroom floor holding the packet, going over everything in my head, trying to work out how it happened. I had read the instructions. I had set...Read More